Graphic design as a profession is a juggling act. You’re working to create something that incorporates your client’s specifications as well your own design sensibilities. If you’re lucky, the two overlap, but that’s often not the case. Sought-after qualities in this field include communication, curiosity, passion, ability to take criticism, problem-solving, patience, and reliability. This Creative Boom article goes through why each of these qualities holds weight in this field

Professional logo design does not need to be complicated In fact, you can have a memorable logo that simply uses text. A professional but memorable logo design is often minimalist, but when you brief your design agency, tell them exactly what you have in mind as it will help them deliver you the best logo design you could have ever imagined. Remember, regardless of whether your logo is an image like Apple or letters like Google, it’s the first introduction to your brand.

Good design creates a connection with your customers. When you create a visually impactful, memorable and emotional connection with your branding design, you are showing your consumers who you are as a company. … Good design plays such an important role in creating strong marketing strategies.